Ho Chi Minh City, Vietnam – 2026 — Palazzo proudly announces the official launch of its new brand identity, marking the beginning of an ambitious transformation that redefines what a premium gaming destination can be. More than a visual refresh, the new Palazzo represents a renewed commitment to exceptional hospitality, elevated experiences, and meaningful guest relationships.
Guided by the philosophy "Beyond Play, Into Prestige," Palazzo introduces a refined brand that places people at the heart of every experience not only games. The transformation reflects a clear vision: evolving from a traditional gaming venue into a sophisticated private club where every visit is defined by thoughtful service, elegant surroundings, and genuine human connection.
"Our new identity is a reflection of who we aspire to be for every guest who walks through our doors," said Mr. Manimaran Ramalingam, General Manager of Palazzo. "Prestige is not defined by luxury alone, it is expressed through the details we remember, the warmth we extend, and the experiences that make every guest feel recognised and valued."
The rebrand introduces a timeless visual identity inspired by classical architecture and contemporary sophistication. A newly designed logo, refined typography, an elegant palette of Midnight Black, Emerald Green and Champagne Gold, together with a distinctive graphic system, create a cohesive expression of modern prestige while honouring Palazzo's heritage.
Beyond aesthetics, the transformation reaches every touchpoint of the guest journey.
Guests can expect a more personalised arrival experience, thoughtfully curated environments, enhanced membership privileges, elevated dining and lounge experiences, and service designed to anticipate individual preferences. Every interaction has been carefully reconsidered to ensure that hospitality feels intuitive, discreet and memorable.
The new brand is also supported by a comprehensive redesign across digital platforms, on-property signage, membership materials, communications, uniforms, merchandise and future guest experiences, creating consistency throughout every encounter with Palazzo.
This transformation reinforces Palazzo's long-term vision of becoming one of Vietnam's leading premium gaming clubs for international guests. By combining world-class hospitality with curated entertainment, Palazzo continues to set a new benchmark where prestige is experienced, not simply presented.
As Palazzo enters this exciting new chapter, guests are warmly invited to discover an environment where refined design, personalised service and unforgettable moments come together.
Beyond Play, Into Prestige
About Palazzo
Tucked within the iconic Sheraton Saigon Grand Opera Hotel, Palazzo Club is Ho Chi Minh City’s boutique gaming sanctuary where every visit is not just a game, but a moment of belonging. Built upon over 20 years of legacy, Palazzo Club enters a bold new chapter. We have been reimagined and transformed from a place to play to a place to belong. Here, the thrill of winning is just the beginning. The true jackpot lies in how we make you feel: seen, celebrated, and unforgettable. Step inside an elevated world of play. Discover a curated selection of state-of-the-art slot machines and immersive electronic table games, from Roulette and Baccarat to Sic Bo and Blackjack; each designed to keep discerning guests on the edge of their seats. At Palazzo, sophistication is felt in the details. From our stylish interiors and white-gloved service to curated cultural moments, every experience is crafted to inspire. Here, you’re more than just an aficionado; you are part of a refined world, where excitement meets elegance and every moment is yours to savor.